Services

Icon Branding & Design specializes in brand creation, development, and maintenance for consumer products companies. With a lot of experience in food and beverage, we can make your products leap from the shelf into the shopping cart.

Branding 

  • Brand essence
  • Brand identity
  • Brand architecture
  • Positioning
  • Refresh or reset

Package Design

  • Graphics
  • Structure
  • Color design and strategy
  • Shopability
  • Competitive analysis
  • Line extension
  • Beauty shots

Advertising

  • Consumer
  • Trade
  • Print
  • Online

Brand-building

  • Sell sheets
  • Brochures
  • Exhibit and display
  • Brand internalization (your people as brand stewards)
  • Vehicle graphics
  • Chachkas (better ones)
 Sometimes a new brand must have a look of establishment.

Sometimes a new brand must have a look of establishment.

 Heritage brands have equity in their roots. But they can evolve with a fresh look that most people wouldn't notice, but are drawn to.

Heritage brands have equity in their roots. But they can evolve with a fresh look that most people wouldn't notice, but are drawn to.