Successful branding reconciles thoughts and feelings, which leads people to buy. Inviting the choice is what we do.
As a purchase decision begins, our needs and wants are sorted in our minds. We gather information, weigh options, and clarify our vision of exactly what we want. Among the options, connections are made through our senses to determine the best fit. How we feel becomes a major influence in the buying decision. The final choice is a convergence of thoughts and feelings. That choice becomes a personal expression and a reflection of who we are.
Icon Branding & Design develops branding and packaging for consumer products, with a specialty in food and beverage. Whether you're launching a new brand, developing a line extension, or refreshing a brand so it has stronger shelf impact, we can help. Whether it's sold in a jar, a box, a pouch, a bottle, we can help you achieve the look you need to achieve the results you need. Then, we can support your sales efforts with product shots, sales materials, advertising, and recipe development. It's a competitive world out there, and conveying your brand essence is about making a promise about the quality of your product.
Attracting customers with packaging is vital at retail. Your brand essence must be conveyed at a glance, and it must be distinguished from the competition, yet have a sense of belonging. Studies show that the majority of consumers who pick up a consumer product package form a bond once they've done so. Most of those packages go into the shopping cart. The validation process takes place in a few moments, and the shopability of your package is key. If the consumer is gaining clarity, key features are being distinguished, and how well you have presented the information versus other products in your line, as well as competitive products, a decision is about to be made.
If you are launching a new product or refreshing a brand, contact Icon Branding & Design to find out how we can help you make a compelling brand promise and develop synergy between your offering and how it appears to your customers.