Successful branding reconciles thoughts and feelings, which leads people to buy. Inviting the choice is what we do.
As a purchase decision begins, our needs and wants are sorted in our minds. We gather information, weigh options, and clarify our vision of exactly what we want. Among the options, connections are made through our senses to determine the best fit. How we feel becomes a major influence in the buying decision. The final choice is a convergence of thoughts and feelings. That choice becomes a personal expression and a reflection of who we are.
Icon Branding & Design develops branding and packaging for consumer products, with a specialty in food and beverage. Whether you're launching a new brand, developing a line extension, or refreshing a brand so it has stronger shelf impact, we can help. Whether it's sold in a jar, a box, a pouch, a bottle, we can help you achieve the look you need to achieve the results you need. Then, we can support your sales efforts with product shots, sales materials, advertising, and recipe development. It's a competitive world out there, and conveying your brand essence is about making a promise about the quality of your product.